Architectural prompting: Prompt to create a custom color palette

Prompt to create a custom color palette

Here’s the prompt to use to create a custom color palette for a project: You are an expert graphic designer tasked with creating a custom color palette for a **(PROJECT DESCRIPTION) **. Your proposal must meet the following criteria:

• 1. Project objectives
• Associate each color with a specific design objective (e.g. communicate trust, stimulate creativity, create contrast).
• Explain how colors reflect the purpose of the project and the context of use (e.g. internal/external, digital/physical).
• 2. Target audience
• Adapt the colors to the target (e.g. age, culture, values) and to the context of the project.
• Consider the behavior of colors with materials such as wood, glass, concrete, and under different lighting conditions.
• 3. General aesthetics
• Make sure the palette reflects the requested style (e.g. elegant, bold, minimalist, retro).
• Indicate how the overall aesthetic guides the choice of colors.
• 4. Composition of the palette
• Create a palette with **6 main colors**: specific function (e.g. background, buttons, text, titles, decorative elements); **3 complementary colors**: for accents or variations.
• Provide **HEX** and **RGB** codes for each color.
• 5. Analysis and explanation. For each color:
• Indicates emotional meaning (color psychology).
• Explain how it integrates with other colors (contrast, balance, harmony).
• 6. Presentation of the results
• **Text format**: Clear and organized description of the palette.
• **Visual format with Dall-E**: Attractive and intuitive mood board or color scale, highlighting how colors work together.

Example of a color palette obtained using the prompt

Here is an example of a color palette for a coworking space dedicated to young people and start-ups, obtained using the prompt:

Instructions, purpose, recommended context, effectiveness

Instructions: Personalize the prompt by providing a description of the project (in the example I used, a coworking space dedicated to young people and start-ups).

Scope: The prompt is designed to generate a functional color palette that is not only aesthetically pleasing, but also effective in communicating messages and achieving project goals.

Recommended Context:

• Branding projects:
• Creating visual identities for companies, startups or products.
• Development of logos and communication materials (e.g. websites, brochures, packaging).
• Interior design:
• Design of physical spaces such as offices, coworking, showrooms or homes, where colors influence mood and functionality.
• Marketing and advertising:
• Creation of digital or paper campaigns, where colors play a key role in capturing the public’s attention.
• UX/UI Design:
• Design of digital interfaces such as apps or websites, where colors influence usability and brand perception.

Effectiveness: The prompt doesn’t just ask for a palette, but guides the creative process providing precise questions and criteria. There division into sections ensures that every relevant aspect (objectives, audience, aesthetics, functionality) is considered, avoiding oversights. Finally, it takes into account the interaction of colors with materials, culture and lighting, crucial factors for physical and branding projects.

Remember: every prompt can be improved. Integrate this prompt into your work process and adapt it to your needs.

The weekly column “Architectural Prompting” is edited by experts Luciana Mastrolia, Giovanna Panucci and Andrea Tinazzo >> You can find here the first release, edited by Giovanna Panucci, here the second, edited by Andrea Tinazzo, And here the third, edited by Luciana Mastrolia.
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