In the Italian industrial context, FEVI stands out for its constant search for innovation and reliability in the sandblasting and industrial vacuum cleaner sector. With over thirty years of experience, the company has consolidated its reputation thanks to the quality of its products and the commitment of a highly specialized internal team, led by Managing Director Federico Viglioli.
This team faces the challenges of the market by adopting strategies aimed at strengthening FEVI’s position in the sector.
A central element of the company philosophy is the “ADARS” approach, an internally developed method that puts the customer at the center of the process, raising the quality of the support offered and making the interaction more efficient and tailor-made. A further distinctive aspect is the chatbot service, designed to guarantee direct and immediate contact with customers.
Finally, the brand mascot fully represents the company’s values, helping to create a recognizable identity close to its interlocutors.
Interview with Federico Viglioli, Managing Director of FEVI srl
Q: Federico, can you briefly tell us the history of FEVI and how it has evolved over the years?
A: Certainly. FEVI was born over thirty years ago with the aim of becoming a point of reference in the sandblasting sector. From the beginning, we have focused on the quality of our products and
on technological innovation. This has allowed us to constantly grow and expand, also developing a division dedicated to industrial vacuum cleaners, which represents an extension
natural of our experience with recovery sandblasters.
Q: Can you explain what the ADARS approach consists of and how it has enriched the interaction with your customers?
A: The “ADARS” method is an integrated approach that combines advanced automation and personalized consultancy. Our method is our identity, it is based on listening and dialogue with the customer on the analysis of the need and on the consequent search for the appropriate and sustainable solution.
Q: FEVI recently implemented a chatbot service. What advantages has this innovation brought to communication with customers?
A: Our chatbots represent a new way of communicating with customers, offering immediate and personalized support. This tool allows us to respond quickly to
questions and requests from customers, significantly improving the user experience. It also helps us collect valuable feedback, which we use to continue improving our services.
Q: Your brand mascot ADARS has become a symbolic figure for FEVI. What is its role within the company strategy?
A: ADARS is much more than a mascot; represents the values and philosophy of our company. Through our Mascot Brand, we communicate our commitments to listening, analyzing and
dialogue. It is a way to create a stronger bond with our customers, making our presence on the market more recognizable and closer.
Q: Speaking of technological innovation, could you give us some details on solutions like Sabix Hybrid?
A: Sabix Hybrid is one of our most recent innovations and represents a turning point in the sandblasting sector. This technology combines the power of traditional sandblasters with the efficiency and sustainability of dry ice blasting, offering more sustainable and convenient use. It is a solution that responds to the needs of a market increasingly attentive to sustainability, without compromising performance.
Q: What business growth strategies have you recently adopted?
A: Our growth strategy is based on several pillars: continuous innovation, strengthening of the commercial network and expansion into international markets. We are constantly investing in
research and development to keep our products at the cutting edge and we train our commercial team to guarantee excellent service to customers. Additionally, we are strengthening ours
presence online and on social media to reach an increasingly wider audience.
Q: FEVI is very active on social media and podcasts. How do these initiatives contribute to your communications strategy?
A: Social media and podcasts are fundamental tools for our communication strategy. They allow us to share our news, interact directly with customers and build a community around our brand. Podcasts, in particular, offer us the opportunity to delve into topics relevant to our sector, sharing experiences and knowledge that can be useful to our listeners.
Q: Looking to the future, what challenges and opportunities do you foresee for FEVI?
A: The main challenges certainly concern maintaining competitiveness in a constantly evolving market and the adoption of increasingly sustainable practices. We recently
presented our e-commerce, FEVI Store, the first online store dedicated exclusively to the world of sandblasting. We also see great opportunities in international expansion and
further development of our innovative technologies. We are confident that by continuing to invest in research and development and remaining true to our values, we will be able to overcome the challenges and seize the opportunities that arise.
Q: Thank you, Federico, for the time dedicated to this interview. Do you want to add a message for our readers?
A: I would like to thank you for this opportunity to share the history and values of FEVI. I invite readers to follow us on our social channels and visit our website to stay updated on
our news. Your trust is fundamental to us, and we are always committed to offering solutions that meet your needs, ensuring the quality and innovation that distinguish us.
