Design with artificial intelligence
Midjourney is not just an artificial intelligence tool: he is the new travel companion for architects, designers and creatives who want to give shape to the more daring ideas. This book guides the reader step by step to discover its potential, combining practice and critical vision, visual experimentation and cultural reflection. From the first draft to the final concept, from white to the generated suggestion, it will be learned to dialogue with the generative IA as with a creative ally. But not only that: the reader will discover as an inter-Midjourney in the workflow, how to overcome the design block, how to make each output unique, preserving style, identity and human sensitivity. An operational guide but also a manifesto for aware designers, who do not want to suffer technology, but use it to go further. Because the future does not build it those who wait for it. But who imagines it. Daniele Verdascaatto. Director of the Cassa Edile of the Province of Lecce and curator of the “Smart Ark Academy”. Member of the Scientific Committee of the “Umbrian Foundation for Architecture” and President of the “Eligere Futuro” Association, for the promotion of digital culture in professions. Founder of start-ups on the semantic IA, speaker in conferences and training events, has already published several articles and books on the theme of the IA and its use in the world of architecture and design. Graduated from the “La Sapienza” University of Rome, with a solid formation in drawing and design (artistic maturity). Specialized in applied artificial intelligence, parametric 3D modeling and advanced technologies for architecture, he has collaborated with renowned international studies (including Zaha Hadid Architects and Schiattarella Associati). He is the founder of several innovative startups- including Pop Pot, HDD Hemi Digital Design and BlueForward- dedicated to 3D printing, virtual reality and sustainable solutions for tourist receptivity. Professor in academic courses and professional seminars, he participates with projects and prototypes in national and international competitions, working in research on generative design and the integration of IA systems in creative processes.
